Say GOODBYE to the dim, lifeless product photos collecting virtual dust in your camera roll!

 

 Get the guidance and confidence you need to take professional-looking photos for your own business.

For teacherpreneurs, like you, ready to master product photography. With easy-to-follow steps, you will gain the confidence to produce high-quality images that convey the value of your resources.

Hiring a reliable product photographer for your new products or to update the hundreds (or thousands) of products in your store is

EXPENSIVE!

Trying to figure it out yourself via Google is ...

TIME - CONSUMING 

FRUSTRATING

AND...

Yields images you are too EMBARRASSED to actually use

You KNOW you need quality images to represent your products. 


It’s a no-brainer that products with quality images stand out in a saturated marketplace. 


It’s impossible to scroll through Instagram for more than a brief moment without encountering an overwhelming number of dynamic product photos displaying radiant whites and bold colors.


YET you are left wondering . . .

 Why don't your photos look as professional as the ones you see plastered across TPT and Instagram? 


 What's the SECRET you're missing?

AND I KNOW YOU'VE ALREADY...

Spent countless hours scrounging TPT product photography tips from all corners of the internet, trying to piece together information, only to be left feeling like you are missing parts of the puzzle.

Poured time and energy into wrestling with lighting, battling shadows, and struggling with arranging and rearranging props and products... Yet your photography attempts yield photos with uneven lighting, dark shadows, and whites that look gray.

Considered hiring a product photographer to take this off your plate but, at $100 or more per product, your bank account can’t keep up with the endless cycle of capturing new products and optimizing the hundreds (or thousands) of listings you already have.

I am here to help you gain the confidence and skills you need to take professional-looking photos for your own business through direct instruction that breaks down product photography into simple, attainable steps. 


I will show you how to take stunning photos of your resources

Without...

a complicated DSLR camera (you can use your phone) 
Photoshop (I'm serious, you don't need it to get those bright whites)  
an expensive light box (I'll show you how to make one yourself that works even better for less than $5)

And even with…

Little to no experience with or knowledge of product photography, or photography in general.


A limited budget preventing you from purchasing “fancy” lights, equipment, and props. 

A tendency to break out into a cold sweat at the thought of hitting “share” on any post that contains a photo you captured.

Countless attempts to take photos of your resources ending in frustration and hours of wasted time. 

Imagine a reality in which you conquer product photography and…

Kick overwhelm and stress to the curb:


Gone are the days when you leave every TPT bootcamp, course, or Facebook group feeling clueless, inadequate, and behind the times. Now, when you (inevitably) hear about the connection between product photography and successful marketing, you nod your head and smile. 


You have the ability to tackle this essential skill for your business.

Confidently display your images:


Clean off that virtual dust! No more wasting your time and efforts taking photos that just sit in the cloud. You are the proud owner of bright, crisp photos that convey the value of your resources. 


You have an abundance of scroll-stopping images to use in ALL the places and the visual marketing facet of your business is thriving.

Create listings that convert:


You now confidently capture scroll-stopping photos with bright whites and bold colors that communicate the value of your resources. With images to optimize your product listings, covers, thumbnails, blog posts, emails, and social media posts, you excitedly watch your products attract more “clicks” than ever before. 


You get to sit back and listen to the sweet, sweet sound of those “cha-chings!”

It's all possible! And it's why I created: 

Product Photo Genius

Learn to take "click-worthy" photos that sell!


Your blueprint to learn the step-by-step process of product photography. Enhance your visual marketing and brand identity with stunning images that showcase your resources.

In 2 years of working with teacherpreneurs, I have taken thousands of product photos and spent countless hours perfecting the exact systems that yield eye-catching images with bright whites and crisp, bold colors.

 Now, I am handing over the step-by-step systems that I use to achieve photos like this using my iPhone:

Ever bought a course filled with talking head videos that told you what you do, but never actually showed you?


 Yeah. That’s the opposite of what you will find inside Product Photo Genius. 
 This is NOT just another course. 
It’s an experience jam-packed with actionable steps & explicit modeling of the product photography process.
 It will show you exactly 
what to do 
&
how to do it.

 What will I find inside? 

All the Tools You Need

Inside, you will find videos with direct instruction & modeling, actionable tips & tricks, and pdf resources in order to provide you with an array of tools to tackle product photography.  

Actionable Steps

This course is designed with not only teaching videos, but "action" videos. These are created specifically to show the skills and processes "in action." Explicit modeling of a skill is an effective way to learn new skills, and will go beyond telling you how to do each step, by showing you. 

Lifetime Access to Course Curriculum & Videos

You will receive lifetime access to view the self-paced course videos and product photography curriculum. You will also receive access to curriculum materials that get updated or added into the curriculum at a later time. 

PLUS, 3 Incredible BONUS trainings to help you get the most out of the photos you take. 

From these experts within the teacherpreneur niche...

Melissa Seideman of Not Another VA presents:

Email Marketing With Product Photos

Kassaundra Foster of Foster Content Solutions presents:

Repurposing Your Product Photos For Social Media Marketing

Jennifer Van Blair of The Teacher VA presents:

TPT Data Metrics & Your Product Photos


Product Photo Genius is PERFECT for you if:

✓  You want to learn product photography but you have no idea where to start, and can’t afford to continuously hire it out

✓  You try and take photos of your resources, but are left feeling clueless and embarrassed of your images

✓  You describe yourself as a beginner or intermediate learner when it comes to product photography

✓  You are ready to start taking kick-ass images to increase your conversions and $$ in your biz

Sooo... how much is this going to cost?

Would you believe me if I told that  this course is LESS than hiring out to get product photos for 3 products!?


If you are ready to do this, it will only cost... $297

Let's break it down...

  • Module 1 | Print & Prep
    Learn the tips and tricks to efficiently and strategically know what to print and how to prep your products in order to make the most of your time, while also ensuring that you showcase an adequate amount of your resources.
  • Module 2 | Equipment
    You don’t have to have expensive equipment and supplies to take kick a** photos! Get an understanding of the essential tools you will need, as well as direct links to all of the equipment, lighting, and supplies I use in my product photography for clients.
  • Module 3 | Props & Staging
    Choosing props that align with your products and brand is essential to crafting the story of your products and communicating their value to your customers. Staging your photos is a lot MORE than just laying your product and props on a background. It includes strategically placing the props and product within the frame to create a composition that is aesthetically appealing, draws attention to the right parts of the image, and brings your viewer through the story of your product. Learn why props are vital to creating the perfect shot and learn a variety of photography principles to guide you through learning how to stage your photos with purpose.
  • Module 4 | Take the Shot
    Learn the exact steps, camera settings, and questions you should be considering as you go to capture the images you need for your business. This module will walk you through the checklist of essential tasks you should be doing each and every time you take photos. It's more than just a simple "click" of a button. Set yourself up for success in editing by knowing exactly what settings to adjust prior to shooting and where to find them in your phone settings. You will see a live photoshoot in action and watch as I model each and every step.
  • Module 5 | Editing Blueprint
    Editing may feel intimidating, but watch as I break it down for you. Editing doesn't have to be difficult. You will learn how to use multiple editing software/apps to edit your photos, so that you can choose the one that works best for you. With short, focused videos I will walk you through the secret to getting those allusive "bright whites" in your photos while maintaining bright, bold colors.
  • BONUS Module 6 | Efficiency Tips
    It's no secret that product photography isn't the quickest process. I wish I could say that I knew how to make it a speedy endeavor. But, the truth is, you have to be willing to invest time in order to gain mastery of these skills and get quality photos. That said, as someone who has taken thousands of TPT product photos, let me spill my systems and processes that increase efficiency and help me save time where I can. I've picked up some tricks along the way that help me shave off time and accomplish more during my photo sessions. Let me pass those tips along to you!
  • BONUS | Expert Trainings
    3 incredible service providers within the teacherpreneur niche have joined me to bring you trainings that will take you beyond getting the perfect shot.
    +Melissa Seideman shares all about utilizing your product photos within email marketing. She walks you through best practices when it comes to adding images into your emails.
    +Kassaundra Foster helps you take your product photography one step further by using your photos for social media marketing! She breaks down what kind and size of photos work best, what type of content they can be made into, and some extra steps you can take during your photography process to help you easily create social media content for your business.
    +Jennifer Van Blair walks you through the process of optimizing specific products in her own store and how she uses TPT data metrics to determine the products that you should focus your time and attention on, in order to see the biggest results.

After teaching K-2 for 10 years, and spending my last year in the classroom trying to manage a classroom of students and grow my business, I needed a change. I made the decision to leave the classroom in order to fully pursue and nurture my business. 


Since 2021, I have taken thousands of product photos, filmed countless preview videos, and worked with dozens of incredible teacher authors. 


Then one day, I realized something! I am passionate about helping all teacherpreneurs elevate and showcase their resources, not just the ones who have the means to hire it out month after month.  


In fact, I had worked with multiple teacher authors who wished their business had the financial ability to hire out photos and videos for ALL their resources.


Can I be honest with you? IT'S A BIT OF A CHICKEN AND EGG SCENARIO. You need quality images to optimize your listings and market your resources in order to increase your conversion rates and cash flow. But, you need more cash flow in order to hire someone to achieve those quality images. Tricky situation, right? 


 So, I went all in and decided I was going to create an offer that would teach business owners to take their own scroll-stopping photos. 


 Fast forward a bit and Fast-track Your (TPT) Photography, my 1:1 VIP day experience, was not only in existence, but thriving.


Check out some of these before and after images from teacher authors who have spent half a day with me.

Experiencing the thrill of successfully combining my two passions: product photography and teaching, was exhilarating. This exhilaration fueled my desire to serve even more business owners, which is why I re-packaged my successful VIP Day formula, into a powerful new container, Product Photo Genius. 


 Through Product Photo Genius I can now serve multiple teacher authors at once, and support those who have the desire and drive to learn this essential skill for their own business.

 I invite you, my friend, to join me today in gaining not only the skills, but the confidence to take photos like this: 

(These stunning images were all taken by students inside Product Photo Genius.) 

GET THE FULL PICTURE!

QUESTIONS

I have answers!

  • Why is this $297?
    The information, training, and resources I bring to you in this course are worth WAY more than $297. This course covers EVERYTHING I have learned about taking amazing product photos from my own research, trial/error, and practice over the last 2 years. A typical product photographer that is experienced in and well-known in the TPT niche costs $100 +++ per product to get product photos. That means the price of this course is less than getting photos for 3 products. After taking this journey with me, you will have the confidence and skills to take product photos for an infinite amount of your own products. Meaning this course will save you THOUSANDS in the long run. The reason this course doesn't cost thousands is because my goal is to bring this information to teacher authors in a way that is both affordable and accessible for any teacherpreneur that wants to learn how to DIY their product photography. I fully recognize and understand that hiring out product photos is not within the means of many business owners. (I know that because I don't have the means to continuously hire a product photographer for my own store!) But I strongly feel that quality images make a huge impact on conversions and marketing success in your business. So, this course offers the opportunity for ANY teacher author that wants gorgeous photos to achieve that goal.
  • Do I need to purchase expensive equipment in order to be successful?
    In order to get quality photos, you do NOT need to buy expensive equipment or a fancy camera. But... you will need some things. There are some basic materials/equipment you will need in order to successfully take your own product photos. Here is a basic list to get an idea of things you will need:

    -iPhone, cell phone, or camera
    -white foam board (Dollar Tree!) or other background
    -some props (notebooks, pencils, manipulatives, cardstock, etc)
    -lighting (a good, bright spot by a window or artificial lighting like a ring light, LED lights, or softbox lighting)
    -printer or access to one for printing resources
  • How do I know this will work for me? I don’t think you are fully estimating how much product photography makes me want to barf.
    Here’s the deal, even with literally zero photography skills, I’m certain that anyone can do this.

    Product photography is a learnable skill- just like riding a bike, learning to use Powerpoint, or using Google to book plane tickets.

    Can it be time consuming? Yes.
    Can it be tedious at times? Yes.
    Is it learnable? Also, Yes.

    I literally take all of my photos using an iPhone and using foam boards from the Dollar Tree. I do not have photography training, nor was I a photographer in a previous life. I was a teacher, like you. And I decided that I was going to learn how to take product photos.

    I will walk you through step-by-step. You can bypass the months of trial and error that I spent figuring it all out. You can literally watch my videos and just copy everything I do, deal? This is one time when copying is okay. ;)
  • Are there live trainings?
    Yes. Live trainings with me are an optional addition to the self-paced course content. I offer 5 week cohorts of live trainings approximately 4x per year. During the purchase process, you can add access to the next cohort of live trainings to your purchase.
  • What if I am not a TPT author, but would like to offer product photography as a service for teacher authors? Can I still benefit from this?
    Absolutely! Although I am talking “to” teacher authors in the video lessons, all of the teachings and skills are applicable to anyone who wants to learn how to take product photos of printable resources. The step-by-step processes in this course will prepare you to take photos that will “WOW” your clients.
  • What if I join and I change my mind?
    Because of the digital nature of the content, I cannot offer refunds once you have accessed the content. I am, however, fully invested in your success. If you are feeling unsatisfied or have questions at anytime please reach out, and I will do everything I can to help solve your problem.

  • Is there anyone that this course would NOT be a good fit for?
    This may not be the course for you if:

    -You do not have an interest in taking your own product photos.

    -You are already awesome at taking gorgeous photos for your TPT resources and are looking for higher level photography training (DSLR settings, advanced editing and post-processing, etc).

    -You are looking for photography training that is NOT TPT specific. This is specifically designed for TPT-style product photography.

    -You would rather hire someone to take your product photos for you.
  • What if I still have questions?
    If you still have questions, feel free to message me at hi@rakeljohnsonsimplycreating.com and I would be more than happy to answer any questions.

If you are READY to master product photography and learn to confidently produce bright, crisp images for your brand, then it’s time to grab your spot in Product Photo Genius and get:

✓  5 modules jam-packed with actionable tips and explicit instruction

✓  Access to 10+ replays of previous live coaching calls including editing masterclass and "how to take your own mockups" masterclass. 
✓  Bonus module including tips and strategies to increase efficiency
✓  3 bonus trainings from experts within the Teacher Seller niche
✓  Lifetime access to self-paced course materials & curriculum
Melissa Burch
Annotated ELA

"Before Product Photo Genius, I dreaded taking product photos. I had resigned myself to having off-white photos. After taking the course, I am confident in my ability to create an environment that creates easy-to-edit photos that look professional. Rakel is so helpful and explains everything in a way that makes it accessible."

Casey
Whole Child Counseling

"I am not even DONE with all the content because this course is jam-packed and super well-organized, but I already see a huge difference in the quality of my photos! I used to dread taking product photos but now that I am more confident about the whole process, I am enjoying it so much more and saving money instead of hiring it out!"

Enroll Below for  $297

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